Football hands you five home dates a year.
A short schedule, a handful of home dates, and no midseason to fix anything in. We built the system that sells every one of them like the event it is, and works the youth football ecosystem the rest of the year.
In football, one home date is a tenth of your season.
Junior, semi-pro and spring football seasons are short. Depending on the league you get roughly four to seven home dates across a few months, and each one carries a large share of the year's gate. There is no grind to average out a quiet Saturday and no second Tuesday to make it back on, so the audience work has to be finished before camp opens rather than started once the season is underway.
What football does have is the densest feeder ecosystem in local sport. Minor football associations, high school programs, bands, cheer squads, officials and alumni are all already organized into rosters with a coach and a group chat. Every one of them is a group booking, a halftime feature and a future season-seat conversation, and almost nobody works them as a list.
And football is bought as an event rather than a fixture. Homecoming, the rivalry game, senior day and the tailgate are the reasons people come, which is a strength when every date is named and marketed on its own and a weakness when the whole calendar runs off one generic season campaign. Weather is a live variable on an outdoor schedule too, so the game-day message is often where the seat is won.
How the system works your season.
Four phases, mapped to your league's shape. The machinery is the same all year. What changes is what it is being pointed at.
May to Jul
Pre-season. Schedule announced, every home date named and priced, season seats and group blocks sold before camp opens.
Aug to Sep
Launch. The home opener is treated as the event of the year, minor football and high school nights book, and every first-time family is captured.
Oct to Nov
The run-in. Homecoming, the rivalry game and senior day get full event treatment, with weather-aware game-day messaging and a playoff push.
Dec to Apr
The long off-season. Renewals inside 48 hours of the final whistle, sponsor renewals on counted proof, merch, camps and database growth.
What runs for a football club.
These are the four that move the most seats in football. They sit on top of the same engine every club gets: the audience build, the CRM, the follow up and the attribution.
The five-date event calendar
Every home date gets a name, an audience and a budget in the pre-season, because on a five-date schedule there is no such thing as a filler Saturday.
Minor football and high school nights
Association group codes, halftime scrimmages, band and cheer nights and tunnel run-outs turn the region's youth football system into a repeating group booking.
Weather-aware game day
Day-of messaging that reads the forecast. A one-tap buy text on a clear afternoon, a different message when it turns cold, because the decision to come is made that morning.
The tailgate and the alumni list
Pre-game sold as its own product, with alumni, boosters and last season's group organizers worked as a live list instead of somebody's memory.
The football playbook library.
Five pieces on the parts of a football season that decide whether it pays.
Straight answers.
What level of football is this built for?
Junior football, semi-pro and minor league programs, spring and indoor leagues, and college programs that sell their own tickets. Anywhere the club controls its own seats, group bookings and sponsorship, the system fits.
We only have five home dates. Is that enough to work with?
It is the reason to run this. With five dates there is no midseason to fix anything in, so the audience build and the group bookings happen before camp opens and every date is marketed as its own event. Short schedules reward planning more than long ones do, not less.
Our season runs in the spring, not the fall.
The four phases are the same and the calendar moves. Spring and indoor leagues get the same pre-season build, the same event treatment on every home date, and a longer stretch afterwards to work renewals and sponsor proof in.
Do you have results for football yet?
No published modeled figures for football, and we are not going to invent any. What the diagnosis does instead is model your building from your own numbers: your capacity, your dates, your market and your prices. The hockey, lacrosse and baseball pages show what modeled outcomes look like once there is pilot data behind them.
Tell us what you sell. We'll show you who's buying it.
Thirty minutes on your real market and all five revenue lines, before you have paid us anything.
Book the diagnosis